“Design for spread and scale.” — Denise Gershbein
UX design, creative code, and unexpected digital experiences.
EXE
DALLAS, TX
PROOF OF
THINKING.
Structured design for people, products, and the problems hiding between them.
GET / Next Gen
A shared view of gate schedules, turnaround readiness, and ground-operations coordination.
American Airlines HMT
Helping disrupted travelers claim hotel, meal, and transportation vouchers inside their trip.
DistrictIQ / CVS
A retail research concept connecting district comparisons, coupon planning, and explainable evidence.
MAKE.
BREAK.
REPEAT.
An evolving collection of strange ideas, creative code, interactive objects, and happy accidents.
GOOD DESIGN
SOLVES PROBLEMS.
EXPERIMENTATION
FINDS NEW ONES.
I connect structured design thinking with exploratory creative technology — making work that is clear enough to use and strange enough to remember.
COMPLEXITY IN.
CLARITY OUT.
10+ years in UX and product design across aviation, financial services, healthcare, and B2B platforms.